Here in The Bahamas, we’ve seen a spike in brand awareness for many business owners both big and small. It has shifted the dynamic of how people do business, understanding that a company’s identity makes all the difference. From colour down to unique symbols, investing in your company’s brand is one of the most important decisions that you’ll ever make. Why? Because in this fast-paced world where there’s always something new, it is paramount for every business to stay relevant.
Staying relevant is key and branding your business in an effective way can help you accomplish this.
It’s very important to first know who you are marketing to. This gives you a general idea on what your content needs to be, when you need to send it out and how often.
When sending out marketing material here are a few things to keep in mind:
You have a few seconds to engage your prospective reader so keep it short and sweet but informative.
Keep your brand colours consistent. Consistency is key. It helps potential customers over time come to recognize your brand without reading the specifics.
Less is more. A good design has a healthy balance of content and visual elements. Having too much of both will cost your reader to become disengaged.