Archive for author: Janay Pyfrom-Symonette

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You Only Have 30 Seconds—How to Write an Elevator Pitch That’ll Make a Good First Impression

Without a doubt, an elevator pitch is one of the most critical parts of perfecting your brand. Whether you are trying to win a client or a potential customer, or merely trying to explain what you do, having a strong elev...

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5 Ways Small Businesses Are Now Coping With COVID-19

While social distancing is necessary for the fight against the ravaging coronavirus, it has been catastrophic for many small businesses, especially those relying on in-person activities to thrive. From restaurants to gif...

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How Cloud Services Can Save a Small Business BIG Money

Over the years, we have heard that the cloud offers a way for the smallest of businesses to save money. Cloud-based services can give smaller companies with limited budgets and little IT expertise access to cutting edge ...

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Navigating the crisis as a small business owner

COVID-19 has disrupted the lives of many and is having significant impacts on businesses. Although it seems that the ‘curve’ may be flattening, there’s still no predictable end in sight. The uncertainty of the virus has ...