Branding

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You Only Have 30 Seconds—How to Write an Elevator Pitch That’ll Make a Good First Impression

Without a doubt, an elevator pitch is one of the most critical parts of perfecting your brand. Whether you are trying to win a client or a potential customer, or merely trying to explain what you do, having a strong elev...

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How to redefine fear to help you – build a better you!

Overcoming self-doubt and fear is the key to successful entrepreneurship. The biggest obstacle for many creators is self-doubt. The ‘what if? ʼ factor. What if I fail? What if I have no customers? What if my concept is f...

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Why an Authentic Culture is so Important in Business Creation

Creating a business in this era is so brave, there are so many what ifʼs we have never faced before. Despite the shutdowns, lockdowns, downturns, and the like, many new ventures are popping up, meeting the demands of a n...